A leading company in the Italian food supplement market wanted to penetrate new foreign countries, becoming a global player in the industry through the adoption of an innovative e-commerce solution. To support our client in its internationalization process, we helped them build an advanced e-commerce platform with an innovative design, promoting a rebranding campaign to adapt to the new global context. The project scope involved the design and the implementation of all e-commerce functionalities, together with the integration of such functionalities with the existing business processes and technology. Advanced marketing features were joined into this new e-commerce platform: for the first time, Joomla and Magento solutions were integrated in one unique customer experience. In addition, 7 different brands of the group, originally managed separately, were joined under the same domain, content website and ecommerce solution, to convey a more consistent and comprehensive image of the whole company. The result was a new e-commerce platform that leveraged on multi-level customer experience and innovative web design to support the company rebranding and its expansion into foreign markets.