Our first goal is to identify clients’ Business Objectives: they constitute the core of the e-commerce strategy and the decisions it entails. Whether they include internationalization projects, sales growth strategies or new markets entry methodologies, Business Objectives are the key to understand all the next steps that need to be taken. For these reasons, we initially focus on gathering business requirements, to define the scope of the Digital Transformation project and identify challenges and opportunities in the markets in which our clients compete.

When it comes to the implementation of a new e-commerce platform, Mind The Value offers a 360 degree support. We take into consideration many different aspects concerning graphics, user experience, functionality and process optimization, to guarantee a complete and consistent solution. We accompany our client throughout all the different phases of the project, from design to implementation, with an integrated approach that combines business with technology.

Once the new platform has been implemented, we do not stop there: our goal is the continuous optimization of E-commerce solutions, to help our clients achieve new growth levels and define improvement strategies. That is why we focus on accurate performance analysis and monitoring, leveraging on market leader Optimisation and Growth Hacking Techniques to support E-commerce functionalities (e.g, use of Analytics to track users’ behaviour, SEO Optimization, Marketing and Communication activities, Machine Learning algorithms implementation).